Despite that complexity though, all of the sites that I create use analytics as the core for website insights, mainly due to being able to add a simple plugin that draws data into the wordpress dashboard. This provides my clients with the ability to see how their site is performing and which pages are proving the most successful.

What saddens me though is the lack of plugin support for displaying those sophisticated data sets within the worpdress dashboard. Quite by accident though I came across an open source software called Piwik. Not only does it display data within the wordpress dash beautifully but it does it in REAL TIME.